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NuStep selects Q LTD and Eiler Communications 19 Jan 2005
Q LTD, a graphic design and marketing firm, and Eiler Communications, a public relations and marketing firm, announced they have been selected by NuStep, Inc., the maker of exercise equipment that promotes health and well being among people of all ages.
Q LTD and Eiler have collaborated to provide a full service communications campaign to NuStep, including research, design, marketing, advertising, and public and media relations.
"NuStep is driving into new markets – consumer and international – and our team needs more firepower to bolster awareness and educate people on the benefits of physical activity," said Steve Sarns, vice president of sales and marketing at NuStep.
NuStep's products include the NuStep®TRS 4000 Recumbent Cross Trainer that was designed and developed by exercise physiologists, ergonomic specialists, and health professionals working with everyday people to engineer an effective and safe, low-impact exerciser. Offering a safe and challenging workout, the NuStep®TRS 4000 is used by health clubs, YMCAs, health and wellness centers, hospital fitness centers, physical therapy centers, and cardiac rehab clinics worldwide. NuStep was founded in 1987 by Dick and Norma Sarns.
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