Q LTD is very pleased to announce the addition of Peter Morville as Vice President of User Experience.



Currently, Morville is the president of Semantic Studios, an information architecture and user experience consulting company. He will continue in that role at Semantic Studios as he assumes his additional responsibilities at Q: user experience consultation, user testing, building strategic partnerships, and redesigning Q's web site.



"Q has a highly talented staff, a fun-loving culture, and a 21-year record of producing successful print and interactive products for diverse clients," explains Morville. "I believe we have the potential to break new ground in producing world-class experiences for our clients and for the users of their products, services, and solutions."



Morville is widely recognized as a founding father of information architecture. In the 1990s he co-authored the book Information Architecture for the World Wide Web, and served as CEO and co-owner of Argus Associates, one of the world's most respected information architecture firms.



To learn more about how user experience informs design at Q, visit our user experience page.