The strategic design and marketing firm Q LTD celebrates 25 years this year. Its unique blend of personalities, creativity, and expertise has served hundreds of clients for a quarter century.

"We're celebrating with sincere gratitude to all the people who have contributed to Q's success since 1981," said Tom Rieke, Q LTD president. "It's never been our goal to be a large design firm or part of a global advertising conglomerate; we are happy to be a small, independent 25-year-old company that delivers creative ideas and design combined with sound planning and strategy. Our success comes from building rewarding and collaborative client relationships."

Q LTD's expertise includes brand positioning, business strategy, identity design, environmental design, user-experience design, copywriting and storytelling. Q LTD specializes in leveraging these disciplines with new media, including web site design, information architecture, and multimedia design and production.

Since 1981, Q LTD has honed its expertise and evolved into a strategic design consultancy with a global reach. In recent years, Q LTD has established an international creative alliance with Q GmbH, a marketing communications firm with offices in Wiesbaden, Germany. Early this year, the two Qs collaborated on development of a new brand identity for Flint Group, the second-largest ink company in the world.

Other Q LTD clients include NuStep, The Ark, Consumers Energy, Mercury Custom Motorcycles, the Detroit Symphony Orchestra, the SIGGRAPH Conference on Computer Graphics and Interactive Techniques, Terumo Cardiovascular Systems, the University of Michigan Ross School of Business, Asahi Kasei Plastics North America, and Gene Codes.