Q LTD was chosen to create a campaign to promote The Center for the Ethnography of Everyday Life. Established in 1998 with a grant from the Alfred P. Sloan Foundation, the Center explores the life of American working families through documentary and ethnography.



Q designer on the project, Mike McGowan, explains, "by highlighting the Center's unique approach to ethnography in a series of ads in academic journals and posters sent to social science departments across the U.S., we will increase general awareness in the academic community and recruit candidates to the program."