Q LTD was selected to design a new graphic identity system for the University of Michigan Business School in Ann Arbor. Collaborating with faculty, alumni, students, and staff, the Business School recently undertook a new strategic direction to communicate its strengths and capabilities to prospective students, clients, and the general public.



Creative Directors Christine Golus and Jeff Callender, created a strategic positioning guide which includes a brand mark, school signature, color palette and typography that will be applied to various materials and applications. Senior Web Producer Dan Klyn and team produced html email, a flash movie, wallpaper and screensaver. Q will also produce a Web-based Strategic Positioning Tool Kit that outlines the design layout standards and guidelines for content development regarding the school's core values and key messages.



"With Dean Dolan's vision and direction in mind, we created an identity that will align the Business School with the University of Michigan as a renowned research institution, achieve instant, worldwide recognition, and build flexibility and ease of use across all applications," states Christine Golus.



"Q LTD did an outstanding job developing a graphic identity system that clearly and simply articulates the strategic direction of the University of Michigan Business School," said Dean Robert J. Dolan. "Their collective creativity, skill and ability to ask the hard questions have resulted in a graphic identity system that will serve the school well for years to come."



To see our featured work with University of Michigan Business School, visit our portfolio highlights page.