Q LTD created a new graphic identity for the Peter Sparling Dance Company, Michigan's premier contemporary dance company, and Dance Gallery Studio, which provides training in dance and the movement arts for children, teenagers, and adults. The Dance Company and Studio recently moved to their new home in a renovated industrial space on Ann Arbor's northside.



Q vice president, Christine Golus, explains: "The new identity Q developed consists of typographical solutions that highlight the word DANCE in each name and visually tie the two organizations together."