QVC, the home shopping channel, recently updated its brand identity to focus on the letter "Q." According to an interview granted to the New York Times, QVC is seeking to own the letter Q, the brand foundation of Ann Arbor-based, strategic brand consultancy Q LTD for 26 years.

"Obviously, Q LTD recognizes the value of the 'Q' brand and is thrilled that its work has sparked the interest of QVC," said Scott Hauman, Q LTD director of planning. "As experts in brand development, Q LTD could help QVC make our long-known and highly regarded brand its own."

Q LTD will offer the letter Q to QVC for $999,999 if executives from the company call in the next 24 hours. There's only one Q, so the supply is limited.

In addition to attracting national attention to the value of "Q," Q LTD's recent work includes branding and marketing support for the annual SIGGRAPH conference, identity design for Simon Fraser University: School of Interactive Arts + Technology, branding and web design for Parentography.com, and design of the University of Michigan's School of Natural Resources' new flagship magazine, Stewards.