Strategic design consultancy Q LTD recently worked with The Kresge Foundation to update its Web site, including a newly designed home page, improved navigation, and new page design.

"The Kresge Foundation is undergoing a multi-year transition as they expand upon their current grantmaking policies," explained Christine Golus, vice president, creative director, Q LTD. "The goal of the updated design was to clearly inform audiences of these changes and create a Web presence that reflects the Foundation's high standards and exemplary commitment to the public good. In addition, the navigation retains features that non-profit organizations are familiar with as well as providing improved access to news, program updates, and grantee resources."

Q LTD created a new, dynamic home page that highlights the Foundation's three important initiatives: Challenge Grant Program, Detroit Program, and the Green Building Initiative. Additionally, Q LTD provided templating, coding, and production consultation.

"Our Web site is our public face to the world and often a grantseeker's first point of contact with the Kresge Foundation," says Cynthia Shaw, communications director. "We enlisted the help of Q LTD to update our site because they produce engaging designs that strategically enhance the user experience. This is key. Our goal was to make our programs more accessible to a larger and more diverse array of nonprofit organizations by streamlining and simplifying the user experience. The Q team definitely delivered."

To see Q LTD's work, visit www.kresge.org.