Q strategists and planners develop brands based on thorough marketing knowledge and insight. They work in partnership with clients to identify new or hidden market opportunities and to help position their brands for short-term impact and long-term value.

By employing leading research methodologies to assist client decision-making, whether it be the choice of a new name or package design, the repositioning of an existing brand or the introduction of a new one, Q can offer valuable strategic insights at every stage of creative development.

Q's planning practice helps companies become more focused by redefining core competencies, overseeing specialized market research, and developing integrated brand programs–in short, providing services that help clarify and define the essence of your business.

Our planning services include:

• Marketing communication audits
• User experience research
• Brand awareness and perception research
• Concept testing
• Marketing plan development
• Brand ROI/Assessment research