Scott Tolinski
A graduate of the University of Michigan Performing Arts Technology Program, former media consultant for the University of Michigan Health System and staffer at Guitar World and Ghostly International, an Ann Arbor-based independent record label. Web creation and production: 10 years so far. Breakdancer, hip hop expert, founder of a competitive B-boy dance crew, and lover of all things kung fu. Inspired by a glass of fine wine or a steaming-hot cup of green tea.
Q strategists and planners develop brands based on thorough marketing knowledge and insight. We work with clients to identify new or hidden market opportunities and position brands for short-term impact and long-term value. By employing advanced research methodologies to support client decision-making, for new names or package designs, repositioning existing brands or introducing new ones, Q delivers valuable strategic insights at every stage of creative development. Q’s planning practice helps companies become more focused by redefining their inherent strengths, revealing market opportunities, and developing integrated brand programs.
Our planning services include:
Marketing communication audits
User-experience research
Brand awareness and perception research
Concept testing
Marketing plan development
Brand assessment and ROI research
