Jocelyn Edin
A true blue Michigander who joined Q in 2000 after earning a BFA cum laude in graphic design from the University of Michigan. A huge fan of white space, Wonder Woman, and music that makes people dance. Lives in the countryside with her husband, two children, and labradoodle.
Q strategists and planners develop brands based on thorough marketing knowledge and insight. We work with clients to identify new or hidden market opportunities and position brands for short-term impact and long-term value. By employing advanced research methodologies to support client decision-making, for new names or package designs, repositioning existing brands or introducing new ones, Q delivers valuable strategic insights at every stage of creative development. Q’s planning practice helps companies become more focused by redefining their inherent strengths, revealing market opportunities, and developing integrated brand programs.
Our planning services include:
Marketing communication audits
User-experience research
Brand awareness and perception research
Concept testing
Marketing plan development
Brand assessment and ROI research
