Paul Koch
Joined Q in 2009 with more than 20 years in both the creative and marketing side of advertising. Draws inspiration from the fact that there’s always something new in this business.
Q strategists and planners develop brands based on thorough marketing knowledge and insight. We work with clients to identify new or hidden market opportunities and position brands for short-term impact and long-term value. By employing advanced research methodologies to support client decision-making, for new names or package designs, repositioning existing brands or introducing new ones, Q delivers valuable strategic insights at every stage of creative development. Q’s planning practice helps companies become more focused by redefining their inherent strengths, revealing market opportunities, and developing integrated brand programs.
Our planning services include:
Marketing communication audits
User-experience research
Brand awareness and perception research
Concept testing
Marketing plan development
Brand assessment and ROI research
