|
In the 1990s, the Internet ignited a revolution in communication and information technology, setting in motion a gold rush of epic proportions.
Today, as the dust settles, we are left with more questions than answers. What has
changed? What's the same? What was hype? What will endure? What's next?
Marketing and communication professionals are faced with an overwhelming mix of
channels for delivering messages and shaping experiences.
At Q, we help our clients make sense of this rich media world. We combine timeless
principles of design with best practices in user research and testing to create solutions
that are:
| Useful |
If it's not useful, who cares if it's usable? |
| Usable |
Don't make me think!
(Steve Krug, who wrote the book) |
| Desirable |
Positive experiences build brand loyalty. |
| Accessible |
Available to all, regardless of disability. |
| Findable |
You can't use what you can't find.
(Peter Morville: The Age of Findability) |
| Credible |
Quality design builds trust. |
Q's president, Tom Rieke, practiced user experience design way back in 1973, while producing educational radio programs for school children in Barbados. By observing the kids in their rural classrooms while they listened, Tom learned what did and didn't work. And he used these insights to create a better product. Some might call this design ethnography or contextual inquiry or usability testing. At Q, we call it common sense.
Q LTD. Where User Experience Informs Design.
|
