Jeff Callender
Joined Q in 1985 after growing up on the east coast of Lake Michigan, earning a BFA in graphic design at Western Michigan University, and working in Chicago with influential designer Morton Goldsholl. Jeff has taught graphic design at the University of Michigan and lectured at the Stephen M. Ross School of Business and SIGGRAPH.
In the 1990s, the internet ignited a revolution in communication and information technology, setting in motion a gold rush of epic proportions.
Today, as the dust settles, we are left with more questions than answers. What has changed? What’s the same? What was hype? What will endure? What’s next?
Marketing and communication professionals are faced with an overwhelming mix of channels for delivering messages and shaping experiences. At Q, we help our clients make sense of this rich media world. We combine timeless principles of design with best practices in user research and testing to create solutions that are:
Useful
If it’s not useful, who cares if it’s usable?
Usable
Don’t make me think! (Steve Krug, who wrote the book)
Desirable
Positive experiences build brand loyalty.
Accessible
Available to all, regardless of disability.
Findable
You can’t use what you can’t find. (Peter Morville: The Age of Findability)
Credible
Quality design builds trust.
Q’s president, Tom Rieke, practiced user experience design way back in 1973, while producing educational radio programs for school children in Barbados. By observing kids in their rural classrooms while they listened, Tom learned what did and didn’t work. And he used these insights to create a better educational experience. Some might call this design ethnography or contextual inquiry or usability testing. At Q, we call it common sense.
Q LTD. Where User Experience Informs Design.