Q LTD Brands Yale’s New Computing and the Arts Initiative

23 Sep 2008

Strategic design consultancy Q LTD recently began work with Yale University to develop the brand identity for its new interdisciplinary research and educational initiative, currently labeled as Computing and the Arts.

Q LTD’s work includes defining Yale University’s Computing and the Arts’ brand voice, identity, and Web presence to support an effective marketing and fund-raising foundation for the program.

Yale University’s Computing and the Arts initiative integrates computing science and a specific arts focus drawn from art, history of art, music, drama, and architecture.  Yale University’s new initiative is based on the belief that the next generation of computing technologies will be inspired by the arts.

“The world’s most challenging social and economic problems require a new generation of creative people who can dissolve the boundaries between the arts and technology,” said Tom Rieke, president of Q LTD. “So many of the world’s leading universities are now combining academic disciplines that have never collaborated in the past. Q’s assignment is to help establish the new Yale initiative in the top echelon of international opportunities for students and faculty who will lead the next generation of innovation.”

Uniquely positioned for its work with Yale University’s Computing and the Arts, Q LTD has worked on the graphic design for ACM SIGGRAPH’s renowned conferences for more than 15 years.  Q LTD also developed a new brand identity for the School of Information Arts + Technology (SIAT) at Simon Fraser University and has a long history of work on a wide variety of projects for the University of Michigan’s School of Engineering, Business School, Medical Center, and other programs.