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- Q LTD Unveils SIGGRAPH Asia Brand, Identity, Creative
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Q LTD Unveils SIGGRAPH Asia Brand, Identity, Creative
17 Jun 2008
Q LTD recently unveiled the brand and creative identity work for SIGGRAPH’s inaugural conference in Asia, scheduled for December 10-13, 2008. Q LTD designed and produced all the marketing materials for SIGGRAPH Asia 2008, including the web site (www.siggraph.org/asia2008/), print and web international advertising, printed programs, merchandise, and signage.
“Extending SIGGRAPH’s brand into the Asia-Pacific region is a distinct challenge and privilege,” explained Tom Rieke, Q LTD president. “In fact, it’s a great brand adventure, to attract new audiences to this world-famous event from such a fascinating mixture of languages, cultures, and technologies.”
SIGGRAPH Asia 2008 is sponsored by the Association for Computing Machinery, whose conferences are highly regarded as the source for information and innovation in digital technologies.
Since the early 1990s, Q LTD has created the visual identity and marketing materials for the annual SIGGRAPH conference on computer graphics and interactive techniques, which is held in a different city in North America each year. The North American conference attracts 25,000 - 30,000 attendees from around the world; attendance at the first SIGGRAPH Asia conference is expected to be about 4,000.
ACM SIGGRAPH, the organization that presents the SIGGRAPH conferences, serves its more than 8,000 members and the international computer graphics and interactive techniques community by promoting and supporting the innovation and application of computer graphics and interactive techniques.
About SIGGRAPH
SIGGRAPH is an international organization that fosters a membership community whose core values help them to catalyze the innovation and application of computer graphics and interactive techniques.
About ACM
The Association for Computing Machinery (ACM) sponsors SIGGRAPH Asia 2008. ACM is an educational and scientific society uniting the world’s computing educators, researchers, and professionals to inspire dialogue, share resources and address the field’s challenges. ACM strengthens the profession’s collective voice through strong leadership, promotion of the highest standards, and recognition of technical excellence. ACM supports the professional growth of its members by providing opportunities for life-long learning, career development, and professional networking.