
That was the cry of the older scouts of Troop 603, Stevensville, Michigan, on the first night of summer camp 1969, haranguing myself and a few other newbies into a hopeless and hapless wild-goose chase. Eager to earn our stripes and prove our boyhood, we darted off unsuspectingly into the deep, dark forest in search of this elusive creature. For those of you who have never been snipe hunting, I won't spoil the fun, only to say we spent a good part of the night and early morning lost and crying for our mommies, nearly carried away by mosquitoes.
Attended the Brand New Conferenceon Friday, November 5, in NYC along with my colleagues Alissa, Thilo, and Laurenz. What a treat!

Pedal with your head. That’s the headline of the campaign for BIXI, a public bicycle sharing system launched last summer in Montreal.
Always on the lookout for all things Q, during summer retreats to the beautiful province of Québec, I’ve taken notice of the logo for Hydro-Québec.

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Q work was on display last night at the Washtenaw Land Trust’s gala party. Read about it in the Ann Arbor Chronicle and visit their Q designed web site.
The Dutch have long been recognized for their achievements in graphic design. A penchant for good design seems to pervade the culture of the Netherlands, so it comes by no surprise that a nationwide graphic identity was commissioned by the Dutch National Government council of ministers.
Under the direction of the Arnell Group, Pepsi announced this week that it will be revamping the design and identities of their key brands, in light of the decrease in sales with drops between 2% and 5% in different beverage categories.
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