How to Succeed in Business Without Really Trying… in the 21st Century!
Posted by: Jeff Callender
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I’m looking forward to the latest from Morgan Spurlock.
Release Date: April 22nd, 2011 (limited)
Research and the Creative Process
Posted by: Michael Schiller
When most marketing professionals think of “market research,” I think they picture reams of data tables in heavy files with plenty of charts and diagrams. And the research comes with a presentation from a guy in a suit who “explains” what the numbers mean, then walks out the door leaving a nice binder for the office shelf. This approach might work for the MBAs, but it’s not the best approach for creative teams developing marketing campaigns and brand identities.
To support strategic design and breakthrough creative work, I believe that market research also needs to be creative. It needs to help designers and writers really get inside the heads of the target audience.
Brand New Conference
Posted by: Christine Golus
Attended the Brand New Conferenceon Friday, November 5, in NYC along with my colleagues Alissa, Thilo, and Laurenz. What a treat! 
User Experience People
Posted by: Jeff Callender
One of the goals Peter Morville and I had with our book, Search Patterns, was to have our ideas and concepts live beyond the pages, allowing readers not only to be inspired by the content, but to utilize it in developing and explaining there own ideas and concepts.
Shaping Your Image With The Right Words
Posted by: Paul Koch
Let’s have a word about words. Like design, the copy elements within your communications deserve careful consideration when it comes to your brand.
“It’s the economy, forward-thinker.”
Posted by: Paul Koch
It’s no time for entrepreneurs and marketers to slow down. Stay true to maintaining a solid brand and business objectives –work smarter. And having the right strategy, message and design can make all the difference.
On the changing landscape of local media
Posted by: Blaine Roderique
After weeks of rumors the Detroit Free Press announced that it would deliver newspapers to homes only Thursday, Friday and Sunday. All of its other newsroom resources would be aimed at developing the paper’s online presence.
A Perfect Storm? Not.
Posted by: Scott Hauman
BlackBerry has become an iconic brand. With a popular nickname like crackberry and a loyal army of users who swear by the supremely reliable smartphones, R.I.M has created a solid position in the global marketplace. And to this day, outsells even the super-hyped iPhone.
But I’m concerned that they might have taken a big leap into dangerous waters by failing to carry on their current brand architecture.
Consumer Behavior Insights: TV and Internet Usage
Posted by: Scott Hauman
The Center for Media Research released a brief on the convergence of TV viewing and Internet usage. According to the The Nielsen TV/Internet Convergence Panel, the heaviest users of the Internet are also among the heaviest viewers of television: the top fifth of Internet users spend more than 250 minutes per day watching television, compared to 220 minutes of television viewing by people who do not use the Internet at all. Nielsen found that the reverse is true as well - the lowest consumers of television have the lowest usage levels for the Internet.
A Symbol of Our World Domination
Posted by: Scott Hauman
In the new James Bond film, Quantum of Solace, we are reminded again of Q LTD’s global reach and influence. In the movie, businessman/villain Dominic Greene (Mathieu Amalric) is seen wearing a silver Q lapel pin.
Some say this is a reference to his membership to the shadowy organization (called Quantum) that 007 has been investigating. We beg to differ.
Branded Entertainment Shows Results for State Farm
Posted by: Scott Hauman
Early this summer State Farm embarked on an integrated multiplatform campaign aimed at connecting with U.S. Hispanics at every intersection in life via TV, radio, digital, print and experiential programs. Alma DDB, the agency spearheading this effort, found their branded entertainment project was a spark for a bigger idea.
Digital PR practices can make a difference
Posted by: Scott Hauman
Proper SEO techniques can turn your press releases into a cost-effective solution to drive traffic to your website and increase revenue. Following a few simple steps, public relations activities can now push your messages straight to potential buyers and increase your organization’s overall sales by improving your search engine results.
