SEO Steers the Ship
Posted by: Jocelyn Edin
You absolutely cannot ignore search engine optimization (SEO) when developing your online presence. There is too much out there; people have too little time; and Google is the first place many of us go to find anything. My recent example is looking to purchase eyeglasses for my four-year-old daughter Gwen.
This will be her first time in glasses and we were free to go wherever we preferred to pick them out. I wear glasses, but I’ve owned the same pair for many years and don’t feel tied to any specific shop. And I definitely wasn’t knowledgeable about childrens’ glasses. Where would we find a nice, stylish selection? How can I avoid princess cartoons wallpapering the frames?
So I did a quick Google search (childrens glasses ann arbor) and a small eyeglass boutique in Northville came up first. Hmm, not even Ann Arbor, but the location sounded interesting because I had never been to downtown Northville and it’s a quick drive over from where I live in Whitmore Lake. It would be a fun outing for Gwen and I. After visiting the site, reading all about children’s glasses, and seeing enough photos to make me comfortable and excited, I made my decision.
Thousands of decisions like this are made every day, and so often SEO steers the choice. Of course, you have to follow that up with a complete brand experience; a well-designed, functioning site, quality products, satisfying space and helpful staff and support, etc., but this would all mean very little if no one could find you. This topic is so hugely important that folks have written books on the subject. It’s something that Q pays close attention to and incorporates into each site we develop.
I was very pleased with where my search results led me. Gwen and I had a fun afternoon exploring downtown Northville; she found an adorable pair of glasses, the staff was wonderful, and I was able to speak with their webmaster and congratulate him on his very well done and effective SEO.
Comments
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the natural or un-paid organic or algorithmic search results. Other forms of search engine marketing (SEM) target paid listings.SEO Company Canada
By SEO Company Canada on 03 February 2011
Most proces is website promotion for getting search engine ranking position(SERP)like getting back links.
By Debin on 05 February 2011
Most proces is website promotion for getting search engine ranking position(SERP)like getting back links. <a >Link building services</a>
By Debin on 05 February 2011
Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.internet marketing washington dc
By internet marketing washington dc on 07 April 2011
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience.online marketing firms
By online marketing firms on 29 April 2011
Adding new, informational pages to your website is a standard approach for the inclusion of quality search engine optimization phrases.canadian web hosting
By canadian web hosting on 13 July 2011
