SIGGRAPH is the world’s largest conference and exhibition showcasing computer graphics and interactive techniques. Since 1994, Q’s design, editorial, and web production services have been a key component of the SIGGRAPH marketing effort. Each year, Q works with a different conference-planning committee to create a new graphic identity and applies it across all media, including programs, catalogs, signage, merchandise, advertising, and the web site.

In 2002, ACM SIGGRAPH, the international organization that sponsors the annual conference, asked Q to develop a totally new graphic identity for all the group’s programs and activities. This unified system provides a logo for the organization and the same logo with color variations for future conferences. It also includes a plan for flexible image systems to help differentiate between conference years while retaining SIGGRAPH’s brand identity.