“Q integrated NuStep’s business goals and personality in our new brand identity. This revitalization effort will improve NuStep’s ability to generate revenue and enhance profitability in a growing, international market.”

Steve Sarns, VP Sales and Marketing NuStep, Inc.

After a thorough marketplace audit and review, Q discovered that in order for NuStep to own a unique and relevant position in the marketplace, they would need to re-align their internal and external communications to emphasize their true differentiators.

The result was a new, integrated brand platform that included a redesign of the company logo, web site, advertising, tradeshow materials, and other key brand elements.

“We are providing the products that our customers need to achieve active, healthier lives. The new brand supports that commitment, said Steve Sarns, NuStep vice president of sales and marketing. “As we seek new opportunities to deliver breakthrough solutions for an active and healthier life, we felt it was the right time to make NuStep’s brand identity reflect the company’s evolution.”