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Design Firm Q LTD Selected by BMW to Support Launch of New X3
29 Apr 2011
Creative design firm and brand consultancy Q LTD was selected by BMW of North America to support the dealer launch of the all-new 2011 BMW X3.
Q Creative Director Todd Szymanski led the project from Q LTD’s San Francisco office, working in partnership with two promotional event firms, combining the skills and expertise of each organization.
The project proposal and winning design was presented by Q LTD along with Tencue, an event production company based in Berkeley, and Event Alchemy, an event logistics company based in Lafayette. The team flew to BMW headquarters in New Jersey to present their proposal in person.
Earning the project was no small feat for Q LTD and its teammates at Tencue and Event Alchemy, explained Szymanski of Q. “We were up against the incumbent on the account, so we were seen as the underdogs, but the freshness, completeness, and overall presentation awarded our team the job,” Szymanski said.
Upon award, Q LTD was asked to create event materials, which included core elements of the concepts originally presented to BMW. Working with BMW’s event management team and Event Alchemy, Q LTD designed and produced a suite of dealer launch materials for the new X3, such as event invitations, programs, promotional pieces, environmental design, and onsite event posters.
Q LTD is proud to add BMW to the firm’s long list of international clients.
For 30 years Q has created strategic brand identities, web sites, and print collateral for clients throughout North America, Europe, and Asia. Q LTD has offices in Ann Arbor, San Francisco, and a working partnership with Q in Wiesbaden, Germany.
