Q Creates Graphic Design for Bosch Promotional Vehicle

28 Oct 2010

Brand consultancy and creative design firm Q LTD was selected by Bosch to create graphic design and messaging concepts for a custom vehicle wrap that will help the company promote its advanced controls for an optimized flex-fuel vehicle.

The custom vehicle wrap was applied to a Chevy HHR, which made its debut at a recent event unveiling Bosch’s latest advanced controls technology for improved fuel efficiency, reduced emissions, and decreased development time and costs of flex fuel vehicles. The event was attended by Bosch’s engineering team and global leadership, and Department of Energy officials.

Bosch selected the Q creative team for their ability to design a custom vehicle wrap that would help generate awareness and interest in the Bosch corporation and its ability to deliver automotive system solutions.

“As branding consultants, we understand that, for Bosch, this is more than just a vehicle wrap. The finished promotional vehicle becomes an image piece – it’s another element within Bosch’s corporate identity and therefore was developed to reflect and support the Bosch brand,” said Paul Koch, Creative Strategist at Q.

Q LTD’s expertise includes web site design, identity design, strategic brand positioning, environmental design, information architecture, and multimedia design and production. On international projects, Q LTD collaborates with its partner agency in Europe, Q GmbH (Wiesbaden, Germany). Q LTD also has an office in San Francisco, California. For more information, visit http://www.qltd.com.