NuStep, the leading brand of recumbent cross-trainers in the US, has achieved the return on investment they were looking for when they tapped Q’s creative minds for a breakthrough tradeshow promotion idea.

Q developed an integrated promotion that attracted prospects with a daily giveaway of an iPod Mini. This created a platform to capture prospect contact data and buyer interest levels. It was the first time NuStep engaged in a planned, promo-driven, lead generation campaign. The results, just after two tradeshows, have proved to be a resounding success. At a major tradeshow last month, NuStep received over 280 qualified leads, compared to the exact same trade show last year, which produced 20 leads. Q will continue to monitor the campaign’s success.

Lucy Darya Mehraban
Born February 15th, 2005 - weight 9 lb 3 oz - 22 inches long. Daughter of Q's Director of Business Development, Derek Mehraban. Congratulations to the Mehraban family.

New to Q
Q welcomes some new employees:
Scott Hauman - Director of Planning
Annie Wolock - Senior Interactive Producer
Rie Yamaoka - Senior Designer

"After the Game" at Galerie Q
As the Leipzig Book Fair coincides with the FIFA Confederation Cup in Leipzig Stadium, Galerie Q presents its second exhibition: Moni Port's paintings of heartbreaking moments in the lives of the world's great soccer players. More

Innovators Toolbox and Q
Q LTD plans to attend The Innovators Toolbox, a half-day creativity seminar sponsored by the Ann Arbor Ad Club on April 21st. For more on how you can attend this event, please visit the Ann Arbor Ad Club.