Q Newsletter | February 2007

Parentography
San Diego-based Parentography is an online community connecting parents who want tools, advice, and ideas for family-friendly excursions across town or across the country. Community members can explore the site as well as share their own experiences. Q's work for Parentography focused on strategic positioning, naming, brand identity, and web site information architecture and design.

Terumo Cardiovascular Systems
This integrated brand communications campaign will enhance awareness and recognition of VirtuoSaph by Terumo among cardiac surgical teams nationwide. The state-of-the-art device for saphenous vein harvesting is one of the most sought-after tools for minimally invasive procedures.

The campaign showcases some of the medical industry's leading surgeons who use VirtuoSaph by Terumo, and encourages readers to visit Terumo's web site for a more in-depth look at the people behind the biographical stories featured in the print advertisements.

The Rise of User-Created Ads
by Scott Hauman, Director of Planning

This year's Super Bowl generated the usual pre- and post-game buzz about the players, coaches, parties, half-time entertainment, and ads. But the most interesting buzz centered around the use of consumer-generated advertising on, arguably, marketing's grandest stage. More

Q LTD was honored at this year's Addy Awards Gala for Hugs for the Holidays:
The Official Q LTD Guide to Hugging Etiquette.
Dental Consultants, Inc., producer of a leading publication centered on clinical evaluations and laboratory testing of dental products and equipment, has selected Q LTD to design and implement a new e-commerce web site for their flagship publication, The Dental Advisor.
The marketing and branding contract for the 2009 SIGGRAPH Conference has been awarded to Q LTD. Q has been developing graphic design and integrated marketing communications for the renowned conference for over 15 years. Learn more about the 2007 SIGGRAPH conference here.

Annie Lennox, Cubanismo, Suzy Bogguss, Marcio Faraco, Juan D'Arienzo, Muse, Persephone's Bees
Listen Now

Q LTD has over 26 years of experience designing and managing communications for brands and companies of all sizes and types. The Q experience is like no other: it is centered on collaboration, ingenuity, and authenticity.

To learn more about Q LTD, contact Scott Hauman, Director of Planning.

Q LTD • 109 Catherine Street • Ann Arbor, Michigan 48104 • 734.668.1695 • 734.668.1817 f • www.qltd.com

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