Q Newsletter | June 2007 Visit Q Site
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School of Natural Resources and Environment

University of Michigan
School of Natural Resources and Environment

Q LTD recently launched Stewards, the school's new flagship magazine for alumni. Learn more about our other work for the school.

Enspire Dental

Enspire Dental
Q's strategic brand-development expertise guided Enspire Dental (formerly Farah & Associates) in defining its position, personality, and value in the marketplace through brand discovery, patient research, evaluation, and identity design.

To view this project and other Q naming/identity solutions, visit our online portfolio.

Airprint

Airprint
Q LTD designs web site for AirPrint Networks.

Guest Column
Trademark Evolution
by Susan M. Kornfield, JD & Angela Alvarez Sujek, JD, Bodman LLP



New types of trademarks are emerging in the early 21st century. According to a 2006 survey by Business Week and Interbrand, the five most valuable brands in the world are Coca-Cola ($67 billion), Microsoft ($56.9 billion), IBM ($56.2 billion), GE ($48.9 billion), and Intel ($32.3 billion). These figures are not product sales or market capitalization. They represent the estimated market value of the brands themselves.

Your corporate brand may not be valued in that range, yet (a few years ago, Google didn't exist, but it was number 24 on the 2006 brand-value list: $12.3 billion) but working with branding professionals and trademark attorneys, there are steps you can take to increase the strategic and market value of your brand. More

Q Alumni

Blaine Roderique

Blaine Roderique has joined Q as Director of Emerging Media. "Blaine's proven experience and unique skill strengthens our core offering," said Tom Rieke, President, Q LTD. More

New on Q's Jukebox


Camera Obscura, Feist, Rufus Wainwright, Emmylou Harris, Tracey Thorn, Aphex Twin, Rosita Quiroga, and Susan Werner
Listen Now
Q LTD has over 26 years of experience designing and managing communications for brands and companies of all sizes and types. The Q experience is like no other: it is centered on collaboration, ingenuity, and authenticity.

To learn more about Q LTD, contact Scott Hauman, Director of Planning.
Launch the Q Jukebox
All content is (c) 2006 by Q LTD

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