New types of trademarks are emerging in the early 21st century. According to a 2006 survey by Business Week and Interbrand, the five most valuable brands in the world are Coca-Cola ($67 billion), Microsoft ($56.9 billion), IBM ($56.2 billion), GE ($48.9 billion), and Intel ($32.3 billion). These figures are not product sales or market capitalization. They represent the estimated market value of the brands themselves.
Your corporate brand may not be valued in that range, yet (a few years ago, Google didn't exist, but it was number 24 on the 2006 brand-value list: $12.3 billion) but working with branding professionals and trademark attorneys, there are steps you can take to increase the strategic and market value of your brand. More |