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| Throughout 2006, the Q newsletter is celebrating our 25th anniversary with guest columns from Q alumni, important (and other) facts from 1981, stories about where we were in 1981, and a retro jukebox featuring music from that historic year. |
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What I learned at Qniversity
by John Bidwell
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My four-year tenure at Q LTD was my foray into the real world of professional communications. It was a jump I had to make, because of the birth of my first son. I couldn't bear the thought of him asking me, years hence: "Daddy, what did YOU do with Q?" Imagine if I had to reply: "Nothing!"
I learned a lot at Q. For example, Xacto blades can cut through up to three fingers with one stroke. Duotones don't always look as good printed as they do on screen. Not every lap dancer is actually a woman, even when dressed like one. That kind of quality education lasts a lifetime. Good breeding, though, goes far beyond mock-ups and cross-dressers. It’s about themes, and here is a partial list of critical themes I absorbed while part of the Q crew.
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Peter Morville
A British soccer player growing up in Connecticut with red hair, a brown suit, a golden retriever, a blue budgie, and a funny accent. I had already cataloged my books (and my blue, green, and red Star Wars cards), and I had successfully collected fines from my younger brother and sister for late returns and bent spines. My future career as a librarian and information architect was inevitable and inescapable. |
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Christine Golus
In 1981 I was working at the Ann Arbor Observer, my second job after graduating from the University of Michigan School of Art. Pre- computer days! I was responsible for editorial design/layout and ad design at this monthly publication. Note the large light table and my serene expression. My couple of years at the Observer were great. I learned all the latest technology (paste up!), how to work with clients (ad design!), history of our town (Then and Now!), and most importantly speed (deadlines!). I did suffer one particularly nasty occupational hazard at that light table – razor blade imbedded in the edge resulted in a four-stitch slice to the hand. Thank goodness I only have to think about computer related repetitive strain injury these days. |
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ABBA, Chaka Khan, Echo & The Bunnymen, Grace Jones, John Lennon, Grover Washington, Kraftwerk
Listen Now |
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Q LTD has over 25 years experience designing and managing communications for brands and companies of all sizes and types.
The Q experience is like no other: it is centered on collaboration, ingenuity, and authenticity.
To learn more about Q LTD, contact Scott Hauman, Director of Planning. |
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