Q Newsletter | November 2007 Visit Q Site
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School of Interactive Arts + Technology

School of Interactive Arts + Technology
Simon Fraser University

Q LTD created a new brand system for one of the world's most adventurous schools of digital creativity. Download the identity manual and visit the school's
web site.

Hollander's

Hollander's
E-commerce site designed by Q LTD showcases Hollander's extensive product line of decorative papers, bookbinding tools, and supplies. Hollander's is one of the largest retail sources of decorative papers in the United States.

SIGGRAPH 2008

SIGGRAPH 2008
The world's largest annual computer graphics conference, and Q client since 1994, SIGGRAPH is changing to meet the needs of the computer graphics community. Q developed a new theme and identity that conveys SIGGRAPH's evolution.

Guest Column
Branding No-Brand Land
by Heine Esperon, Babel Linguistics Inc.


Would you buy a techno toy for your child from China? Would you drink Bacardi rum if you could buy Havana Club? When you buy olive oil, do you choose the Italian brand or an alternative from Portugal?

In international trade, individual brands are not independent. Their success depends on the reputation of their country of origin. Citgo stations sell high-quality petroleum products at competitive prices, but many Americans refuse to buy them because the company is controlled by Venezuela. Even now, after 17 years of relative stability, many Americans are afraid to vacation in Nicaragua's peaceful, beautiful beach resorts because they associate this country with war. More

versión en español

Q News

Colby

We have been inundated with gloomy budget forecasts for Michigan and the US. As for-profit companies focus on creative ways to keep afloat, non-profits face additional challenges: shrinking corporate support and diminished government funding. Non-profits contribute immensely to our societal well-being by, for example, providing medical care to the underserved, promoting the arts in our communities, and finding a canine friend for a disabled person.

Q supports these non-profit organizations, and we hope you will, too:

The Ark
Canine Assistants
Dance Gallery Foundation
Doctors Without Borders
Golden Courage
Packard Community Clinic

New on Q's Jukebox


Ani DiFranco, Mika, They Might Be Giants, Chantal Chamberland, Melissa Etheridge and others.
Listen Now
Q LTD has over 26 years of experience designing and managing communications for brands and companies of all sizes and types. The Q experience is like no other: it is centered on collaboration, ingenuity, and authenticity.

To learn more about Q LTD, contact Scott Hauman, Director of Planning.
Launch the Q Jukebox
All content is (c) 2006 by Q LTD

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