Country Branding
Posted by: Jeff Callender
The Dutch have long been recognized for their achievements in graphic design. A penchant for good design seems to pervade the culture of the Netherlands, so it comes by no surprise that a nationwide graphic identity was commissioned by the Dutch National Government council of ministers.
A Perfect Storm? Not.
Posted by: Scott Hauman
BlackBerry has become an iconic brand. With a popular nickname like crackberry and a loyal army of users who swear by the supremely reliable smartphones, R.I.M has created a solid position in the global marketplace. And to this day, outsells even the super-hyped iPhone.
But I’m concerned that they might have taken a big leap into dangerous waters by failing to carry on their current brand architecture.
Branded Entertainment Shows Results for State Farm
Posted by: Scott Hauman
Early this summer State Farm embarked on an integrated multiplatform campaign aimed at connecting with U.S. Hispanics at every intersection in life via TV, radio, digital, print and experiential programs. Alma DDB, the agency spearheading this effort, found their branded entertainment project was a spark for a bigger idea.
re: Design Wins
Posted by: Alissa Ampezzan
To add to Christine’s comment, I found a fun site: Design for Obama
Design Wins
Posted by: Christine Golus
Selection of design articles on our latest presidential race.
Introducing the new and improved Vista: Windows 7
Posted by: Scott Hauman
Microsoft has ran away from the Vista brand name and has given us the safe, nearly generic “Windows 7” label. Check out CNET’s post titled, Microsoft makes Windows 7 name final, for more details and information.
Pepsi Rebrands
Posted by: Scott Hauman
Under the direction of the Arnell Group, Pepsi announced this week that it will be revamping the design and identities of their key brands, in light of the decrease in sales with drops between 2% and 5% in different beverage categories.
Avenue A | Razorfish Shortens Name to Razorfish
Posted by: Scott Hauman
Don’t you love it when brands come full circle? After a well publicized merger in 2004, Razorfish gets to find their roots again. Check out their voice and identity at razorfish.com.
“As pioneers in the 1990s, Avenue A and Razorfish were each known for helping clients enter the digital age. Both brands represented innovation and speed to market, and they still do so today,” said Razorfish CEO Clark Kokich. “Nevertheless, we are making it easier to do business with us by using a single name—Razorfish.”
Single names rule.
