That was the cry of the older scouts of Troop 603, Stevensville, Michigan, on the first night of summer camp 1969, haranguing myself and a few other newbies into a hopeless and hapless wild-goose chase. Eager to earn our stripes and prove our boyhood, we darted off unsuspectingly into the deep, dark forest in search of this elusive creature. For those of you who have never been snipe hunting, I won't spoil the fun, only to say we spent a good part of the night and early morning lost and crying for our mommies, nearly carried away by mosquitoes.
Attended the Brand New Conferenceon Friday, November 5, in NYC along with my colleagues Alissa, Thilo, and Laurenz. What a treat!
Q’s Graphic Design Ethos and The Nature of Information Architecture
Every so often I’m sent a comment or a question from a person on the Internet who I’ve never met, wondering about the name of my blog. I love getting this question, because it allows me an opportunity to reminisce about the time during the early 2000s when I was working at Q.
Originally hired-in to write HTML code and produce graphics for the web page layouts Q designed for its clients, I was delighted to find that there was plenty of work I could chip-in on and do that fell outside of my title and "official" role. One of the most exciting categories of beyond-the-job-description work I was allowed to collaborate on was naming. And even though there were few (if any) ideas of mine that would end up being selected and then set up in type for actual production, being in the conference room for a naming brainstorm with Tom and Jeff and Christine and Todd and Jocelyn ... it was exhilarating.
Pedal with your head. That’s the headline of the campaign for BIXI, a public bicycle sharing system launched last summer in Montreal.
BlackBerry has become an iconic brand. With a popular nickname like crackberry and a loyal army of users who swear by the supremely reliable smartphones, R.I.M has created a solid position in the global marketplace. And to this day, outsells even the super-hyped iPhone.
But I’m concerned that they might have taken a big leap into dangerous waters by failing to carry on their current brand architecture.
Microsoft has ran away from the Vista brand name and has given us the safe, nearly generic “Windows 7” label. Check out CNET’s post titled, Microsoft makes Windows 7 name final, for more details and information.
Don’t you love it when brands come full circle? After a well publicized merger in 2004, Razorfish gets to find their roots again. Check out their voice and identity at razorfish.com.
“As pioneers in the 1990s, Avenue A and Razorfish were each known for helping clients enter the digital age. Both brands represented innovation and speed to market, and they still do so today,” said Razorfish CEO Clark Kokich. “Nevertheless, we are making it easier to do business with us by using a single name—Razorfish.”
Single names rule.
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