20 October 2008

Avenue A | Razorfish Shortens Name to Razorfish

Posted by: Scott Hauman

Don’t you love it when brands come full circle? After a well publicized merger in 2004, Razorfish gets to find their roots again. Check out their voice and identity at razorfish.com.  

“As pioneers in the 1990s, Avenue A and Razorfish were each known for helping clients enter the digital age. Both brands represented innovation and speed to market, and they still do so today,” said Razorfish CEO Clark Kokich. “Nevertheless, we are making it easier to do business with us by using a single name—Razorfish.”

Category: Branding, Naming