Digital PR practices can make a difference
Posted by: Scott Hauman
To make your news friendly to search engines, keep the following in mind when crafting your message:
Keywords
- A carefully worded headline and sub-headline should contain keywords related to major themes in your news. The headline is not only extremely important for SEO purposes but is also your first opportunity to grab your reader’s attention. Throughout the text of your release, look for additional ways to include high volume keywords and phrases without altering the tone or message of your news release.
Enhanced URL
- Search engines look at the keywords used in a hyperlink to a website when they are ranking that website. If a hyperlink has keywords included and point to your website, then when a person does a Google search for those keywords they are going to be more likely to find you among their results. Make sure your release uses targeted keywords when pointing back to your site to make sure you get an SEO boost for your website.
Anchor Text/Embedded Keywords
- Embedding hyperlinks into your release is another way to increase your ranking and drive traffic to your website. Linking your product’s name in the release back to the Web page where your readers can go to learn more will not only lead consumers directly to your site, but it will also get them into your sales cycle.
Add Multimedia Content to Your Release
- Adding a news image or video to your release will not only make your news release more graphically pleasing and likely to be read, but it will also ensure your news is indexed in image search engines and create more visibility for your message.
Fact: Optimized press releases rank higher in search results and have longer life spans on the Web. When relevant keywords are incorporated in the correct frequency and placement throughout the text, consumers and journalists are able to immediately retrieve your news and information based on their keyword searches. Connecting marketing activities to leads will show your success and it will also help hone your tactics and keywords, which in the end converts leads into sales.
