02 February 2011

Found My Folk

Posted by: Jocelyn Edin

Another fabulous Ann Arbor Folk Festival! Once again, Q developed the promotional materials, including the poster, t-shirt designs, advertising, and program book. This year, Q introduced the tagline, “Find your folk” which resonated strongly with our client, The Ark, and the event. 'Folk' encompasses such a vast array of artists, each time you attend the festival (or an Ark show for that matter), you discover the type of folk music that you're attracted to. And on the other side of the coin, you meet and greet so many wonderful, interesting people at the event. 

Found more of my folk to model the tees.

Both nights of music were fantastic; Friday more upbeat and youthful, unexpected folk, including Theo Katzman (from My Dear Disco), Anias Mitchell, The Paper Raincoat, The Spring Standards, Vienna Teng, and The Avett Brothers. Saturday was the more traditional lineup, including Eilen Jewell, Red Horse, Judy Collins (she's still got it with her voice and the sequins!), Mavis Staples (who knows how to get a crowd going), and the Swell Season, subdued but lovely. 

Although the music Saturday was a bit more mellow and calm, my encounters with the artists made it just as exciting! Snapped a pic, below, with emcee Susan Werner (who steals the show everytime in this role, so witty and talented). And then following the show, my sister and I coincidentally ended up next to half of Friday night's artists at a local bar!! After chatting with Vienna and watching a camera video with Alex Wong, I was floating on cloud 9. Best fest ever in my book!!