Let’s Go Snipe Hunting!

Posted by: Jeff Callender

That was the cry of the older scouts of Troop 603, Stevensville, Michigan, on the first night of summer camp 1969, haranguing myself and a few other newbies into a hopeless and hapless wild-goose chase. Eager to earn our stripes and prove our boyhood, we darted off unsuspectingly into the deep, dark forest in search of this elusive creature. For those of you who have never been snipe hunting, I won't spoil the fun, only to say we spent a good part of the night and early morning lost and crying for our mommies, nearly carried away by mosquitoes.

Flash-forward more than few years later, I had to chuckle the other day when I saw this brandmark in a neighborhood store window. Intrigued and ever the optimist, I went out again on the hunt, this time armed with a powerful search engine, whose quick results led me to finally bagging this rare bird at www.snipe.com.

Hats off to the creators of this lively and fun product branding!

 

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