21 October 2009

Reuse Design

Posted by: Jeff Callender

While doing the curbside recycling routine last week, I came across this message on a shoebox: This box is reversible and can be used for storage.

Minutes later, a simple graphic pattern adorned this sturdy storage box for photos, CDs, whatever. In my case, my step-daughter loaded it with her freshly baked cupcakes to carry to the school bake sale. Hats off to the thoughtful designers at Patagonia!

Category: Branding, Design